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INTRODUCTION Firms nowadays atomic number 18 called upon to repudiate the emphasis on take down cost, rigid organisational structures and command and control management styles. Instead, they are urged to direct their oversight to value creation for the customer, to innovation and flexibility. Organizational change, at mettle this context, is not just an option; it constitutes a fundamental necessity for success within the new competitive landscape (Hamel & adenylic irate; Prahalad, 1996). Firms word-wide appear to recognise the need for transformation and make efforts to race the changes deemed necessary to improve their competitiveness. It appears, however, that this attempts aften result is failure (strebel, 1996). It has been suggested, for example, that producing change depends on the level of top management commitment, the type of intervention uses, the great unwashed´s readiness to accept the changes required, levels of resistance, and the organization´s fur thest (Goodman, 1982; and Quinn and Cameron, 1989). Beer and Nohria (2000) introduce two archetypes of change in organizations: theory E based on economic value and theory O based on organizational capability. speculation E puts shareholder value at the centre of measurement of corporate success. supposition O advocates development of corporate culture and human capability. In this case we tend to incline towards the O approach, while recognising as Beer and Nohria stress, that both approaches need to meet and integrate. BACKGROUND -- FRAMEWORK followers Ford Motor friendship ETS (European Transformation Strategy, ) starting in 2000, with a clear verifiable: bring back the companion into profits one of the briny action it was launch 45 new products in undermentioned 5 years. Valencia plant has support the ledger entry of different models since and so (two new models , fiesta & Mazda and several restyling changes of the current models). also same productivit y action were putting in place, the introduc! tion of the night swop as a working shift... If you trust to get a full essay, order it on our website: BestEssayCheap.com

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