Coffee-flavored alcoholic beverage industry

CONTENTS 1. Executive Summary.......................................................................2 2. Our attach to - participation Mission.................................................................. 3 - Company Description & Vision................................................. 3 - Company Goals.................................................................... 4 3. commercializeing crop Focus - grocerying Objectives..............................................................5 - Identification of Target Market...................................................5 - Positioning...........................................................................6 4. status summary - Analysis of External Market Environment......................................6 - Industry Analysis.....................................................................7 - Competitor Analysis...............................................................8 - S.W.O.T. Analysis............ .....................................................10 - Market Forecast....................................................................12 5. Marketing Strategy - Product Strategy...................................................................12 - Place Strategy......................................................................15 - Pricing Strategy....................................................................15 - promotion Strategy................................................................16 6. coming(prenominal) Prospects...........................................................................20 7. Bibliography...............................................................................21 8. Appendix - Appendix A : Graphs ............................................................22 - Appendix B : Statistics on the commercialiseplace for the FAB industry...............24 - Appendix C : Survey Form ............................................... .....27 1. executive SUMMARY This m! arketing plan seeks to evaluate the feasibility of found Mochabarvodka, a new coffee-flavored alcoholic bever historic period, in the capital of Singapore market.

Extensive market research on the alcoholic swallow industry and the results of a pilot survey involving 97 Singaporean young adults healed 18-30 have shown that there is a hold within this age group for greater variety in the Flavored Alcoholic drunkenness (FAB) industry. Our research has also shown an increasing petition for greater thingummy among consumers who enjoy drinking coffee multiform with alcohol in harm of accessibility and preparation. Our intention is to adjust Mochabarvodka as a lifestyle ingathering to a deferral market of consumers older 18-30 who enjoy drinking coffee multiform with alcohol and who regard greater convenience in terms of widespread availability and easy preparation. A situation compendium has shown that Mochabarvodka would be positioned favorably in the market. We plan to distribute our product extensively to supermarkets and convenience stores throughout Singapore such as 7-Eleven, NTUC Fairprice, Shop N Save, Cheers and rimy Storage. Various forms of progress in the form of publicity, advertising, and sales promotion will be employ in order to consort to the lifestyle needs of consumers and... If you compulsion to get a all-inclusive essay, order it on our website: BestEssayCheap.com

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