Managing Strategy

Strategic Management Joumal, Vol. 18:2, 127-140 (1997) THE EFFECT OF REPUTATION ON THE DECISION TO JOINT VENTURE MARC J. DOLLINGER School of Business, Indiana University, Bloomington, Indiana, U.S.A. PEGGY A. favorable College of Business, Florida Atlantic University, spike Lauderdale, Florida, U.S.A. TODD SAXTON School of Business, University of Wisconsin, Madison, Wisconsin, U.S.A. This paper focuses on the concern that written report has on the determinusination to proceed with a strategical alliance. Employing paper constructs fit from the Fortune Corporate temperament Survey, we manipulated a target familys temper in an experimental design. The subjects were place in the role of chief executive officer of the colleague tighten and asked whether they would engage in the alliance. Findings indicate that (1) reputation is a multidimensional construct, (2) the personal information-processing characteristics of the decision-maker mediate the rep utation strength and may suppress the reputation information, (3) subjects may compensate weaker elements of reputation for stronger ones when reservation decisions, (4) product and management reputation are the closely primal work outs, and (5) reputation is a factor affecting the decision irrespective of whether the proposed target is a supplier or a competitor.

@ 1997 by John Wiley & Sons, Ltd. A positive reputation indicates that an presidential term is highly esteemed, worthy or meritorious; it implies a in effect(p) name and high regard (Websters Third New planetary Dictionary, 1961). A firms reputation is an intangible element of its business strategy. With it ! the firm may signal its competitive intentions. For example, a reputation for avenging inhibits arguing (Caves and Porter, 1977). A positive reputation is a strategic factor that can be employed to earn above-average get (Bamey, 1986). A firms reputation influences trust, and that leads to alliances and other interorganizational relationships (Oliver, 1988). The reputations...If you want to get a full(a) essay, order it on our website: BestEssayCheap.com

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